Menu
We help musicians get heard with quality, innovative music PR campaigns. We pride ourselves on the individual relationships we forge with each musician, creating bespoke music promotion campaigns that target the right media for your music or to fit your brand.
From new music videos, track releases, collaborations or gig news, we promote your music via traditional and digital music marketing methods. From delivering to tv, printed media, online news sites, magazines, radio, blogs, podcasts and playlists our expert team will create the right story that has the biggest impact.
Traditional PR’s primary mission is to build positive relationships between consumers and the brand. Whilst, encompassing brand management via event coordination and crisis communication. Oftentimes, this means drafting and sharing press releases with traditional media outlets such as; niche industry publications, television and radio stations, and attempting to earn print media coverage.
Digital music PR seeks to take advantage of the incredible reach of the digital world we’re living in by combining the media outreach component of traditional public relations with a wider online strategy. By seeking brand coverage in online news sources, social media, blogs, and websites, digital PR is more likely to reach a broader audience
With paid music PR you can exercise greater control over the content that is carried about your brand. Using paid advertising through Facebook and Instagram conversion adverts, YouTube through google ad words and Spotify to promote music and drive growth.
Unfortunately no, although we pride ourselves with getting you results we are not in control of the final decision. However our team’s relationships with editors, content managers and journalists do help.
Yes we execute campaigns for all types of genres for artists and record labels in both English and Arabic.
A local music marketing firm will have excellent connections in the region while a global PR firm will work on a much larger scale. If you’re starting out in the music business or still making your name, it’s important to build up a local network and audience before taking on the world. Equally, the bigger you are, the easier it will be to get good results from a global music pr campaign.
Our standard PR campaign will last for 4 weeks.
We pitch newspapers, radios, online magazines, digital sales platforms, podcasts and journalists to 14 countries in the Gulf, Levant and North African region.
As a general rule of thumb for PR campaigns – be patient. To get good press coverage for your story takes time. Pitching for interviews, opinion pieces can take longer than getting press release coverage.
In order to be press ready for your PR campaign the bare minimum you should have a 100 word bio and a selection of high res images. If you can have a press kit created this would be advantageous.
We pitch our PR campaigns in English, Arabic and/or French. The composition of press release will be written in English and then we get translated in to common Arabic or French where appropriate.
Music PR is one of the smartest ways to invest in your career, as it’ll help raise brand exposure and put your music infront of new audiences. But with lots of companies out there to choose from, it’s important to do some research and homework before you dive in. We’ll run through some questions you must ask before you hire a Music PR Agency
Run through our checklist to narrow down your options – and don’t forget you can always get in touch with Ma’ana for a quote regarding our music campaigns!
So you’ve made the move to get a PR team on board to super-charge your music career – a wise choice, may we say (with some degree of bias, naturally).
Music promotion and marketing is essential – you might have the best tunes, but if there’s no one telling the world about what you do, then you’ll struggle to make it beyond your bedroom or your local scene.
But how do you decide who to hire and what questions do you need to ask before you sign on the dotted line and start your music campaign?
The best results come when PR agencies have something tangible to promote. That could be a new single, album, tour, collaboration, clothing line etc, but it should have a start date and end date.
So time your campaign with your news. Alternatively, you could work on a general on-going campaign aimed at raising awareness, but make sure you know what you want the PR company to achieve before you set out.
Ideally, you want someone based locally so that you can have face-to-face meetings and, importantly, they’re in-tune with the local environment, with strong press and media connections.
You’d also want them to have a strong international base as well, so that you can cover the domestic and foreign markets.
Do they specialise in any specific genres of music? A strong all-rounder could be a good starting point, but if you’re a metal/rock artist, signing up to a PR company with a lot of pop experience might not be the best move.
[bctt tweet=”Music marketing is one of the smartest ways to invest in your career!” username=””]
Do your research and find out what genres they cover.
When you hire a music pr agency you’ll want to know how many other clients do they look after, how many do they have in total and how big are the clients – are they on the same level as you? Do they cover a specific genre of music or do they take a general approach to music marketing?
Do you know anyone on the roster? Getting first-hand feedback from one of their clients could be invaluable in getting an insight into their work and how effective they are.
Are they a one-man team or do they have a team of specialists? And how many people will get assigned to your case – working regularly with the same people can help create a bond and extra knowledge in how to best promote you and your music.
Probably the biggest factor, let’s be honest. Everyone wants value for money, and as an emerging artist, money will often be tight so getting the best deal you can get is important.
Equally, factor in what sort of coverage they can get you – how long will the project last for, can you pick and choose the different promotional elements you want and what sort of feedback will they give you along the way including client reports?
As we said at the top, music marketing is key to getting your name out there – and includes everything from social media to traditional media outlets – so it is often worth investing in the process.
Do you have a metric in mind like boosting your social media stats, or gaining interview coverage across the region? Or can they give a specific promise of what they’ll achieve and what they’ll look to do with your brand?
You’ll need to be realistic with your ambitions – if you’re just starting out, getting on the cover of Q Magazine, Kerrang or Mixmag, or getting international exposure is pretty unlikely, so be realistic with your ambitions.
Equally, be wary if the PR company over-promises or claim they can do genuinely amazing things – honesty goes a long way in the music business, so if their claims sound a little too good to be true, they probably are.
We would love to hear your comments below.
Did you enjoy these marketing and music promotion tips? Then, sign up for the free in the side bar for more free insights and help from the Ma’ana team.
Or join our Facebook group.
Please click on me to have a chat. Looking forward to connecting
